From desk-mate to manager

Lea Moretti · design lead · a 25-person product studio · 6 months, no workshop

Portrait of Lea Moretti

30 min

one-to-one with each designer every two weeks

1

written decision on the design system

2

designers who asked to join her team

Client

Lea Moretti, design lead

Company

Product studio, 25 people

Length

6 months

Workshop

None, sessions in Milan

The situation

Lea was promoted to lead the team she had worked in for four years. Her old desk-mates still came to her as a friend, and she avoided every hard conversation.

What we worked on

Feedback

Giving feedback to friends: what to say, when, and how to keep the friendship.

Conflict

A long-running disagreement about the design system, finally talked through in the open.

Clear roles

Writing down what a design lead decides, and what the team decides together.

How it went

Months one and two

Lea’s old desk-mates still came to her as a friend, and she avoided every hard conversation to protect that. We practiced the first few out loud, and she started regular one-to-ones so feedback had a home.

The midpoint

A long-running argument about the design system had split the team in two. Lea brought both sides into one meeting, let them disagree in the open, and wrote down the decision at the end.

By month six

Lea has a one-page description of what a design lead decides and what the team decides together. Her team knows where it stands, and two designers from other squads asked to join.

What changed

Lea holds a 30-minute one-to-one with each designer every two weeks.

The design system disagreement ended with one written decision.

Two designers asked to join her team from other squads.

In Lea’s words

What they said on our first call, and what they said when we finished.

Portrait of Lea Moretti

On our first call

“I don’t know how to be their manager and still be their friend.”

Six months later

“They still come to me as a friend. Now they also know where they stand.”

Lea Moretti

Design lead · 25-person product studio

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

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