The studio that grew past its founder

Marco Bellini · founder · Atelier Nove, a 40-person design studio · 6 months, with a workshop in month 3

Portrait of Marco Bellini

50 min

weekly leadership meeting, down from 2 hours

3

leads with their own decisions written down

0

client calls Marco joins that his leads run

Client

Marco Bellini, founder

Company

Atelier Nove, design studio, 40 people

Length

6 months, workshop in month 3

Workshop

On the coast

The situation

Marco hired his first three leads in a year. Every decision still came back to him, and two of the leads disagreed about everything in private and nothing in meetings.

What we worked on

Your team

We agreed what the leadership team is for, and what it isn’t.

Clear roles

One page, written by the leads themselves, saying who decides what.

Conflict

The workshop on the coast, where the two leads settled the disagreement they’d been carrying since spring.

How it went

Months one and two

We started with Marco’s calendar. Two thirds of his week went on decisions his leads could make, so we listed them and handed them over one at a time. The first few wobbled, and Marco’s job was to not take them back.

The workshop

In month three the leadership team spent a day on a terrace near Positano. The two leads who disagreed in private said it out loud, with help, and left with one written decision about who owns project scoping.

By month six

The leads write their own one-page role, review it every quarter, and bring disagreements to the Monday meeting instead of to Marco’s inbox. Marco spends the time he got back on new clients.

What changed

The weekly leadership meeting went from 2 hours to 50 minutes.

Marco stopped joining client calls his leads were running.

The two leads now run project kick-offs together.

In Marco’s words

What they said on our first call, and what they said when we finished.

Portrait of Marco Bellini

On our first call

“Every decision still comes back to me, and my leads only disagree in private.”

Six months later

“We stopped being five good people in a room and started being a team. It took one summer.”

Marco Bellini

Founder, Atelier Nove · 40-person design studio

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Start with one piece. We’ll build the rest together.

A free 30-minute call, by video. Two places open for January.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

Leadership coaching for founders, managers and their teams. Milan, by video, and on the coast.

Say ciao

Milan, Italy

© 2026 Giulia Ferri

Giulia Ferri is a fictional coach made for this Framer template.

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